X: by micebook burst to life with creativity, connection, and pure island magic — and TenTravel DMC was at the heart of it all, shaping every detail to deliver an experience as surprising as it was seamless.

From the very first welcome moment to the final night under the stars at Lago Martiánez, TenTravel DMC, partnering Capital Incentive and the Tenerife Convention Bureau ensured that every transition, activity, and encounter was infused with the spirit of exploration Tenerife is known for. The choreographed logistics, elevated experiences, and local culture and landscape was infused into every touchpoint — showcasing exactly why Tenerife shines as a MICE destination.

When the opening of the Gran Hotel Taoro was delayed, TenTravel DMC moved quickly and creatively, re-engineering the programme to keep the energy high and the flow flawless. Our deep local knowledge and agile mindset meant attendees still discovered the soul of Tenerife North, its world-class hospitality, and its breathtaking natural diversity — from volcanic treks and e-bike adventures to heritage moments in La Laguna and the epic views of Mount Teide.

Across four days, buyers connected, collaborated, explored, and were inspired — supported every step of the way by TenTravel’s expert planning and on-the-ground finesse. The hope now? That every valued buyer who joined us will look at Tenerife, Tenerife North, and the recently opened Gran Hotel Taoro with fresh, curious, MICE-focused eyes — seeing not just an island, but a stage for extraordinary events, powerful networking, and unforgettable incentive experiences.